Google Rich Snippets WordPress Plugin

Have you ever seen …

that cool stuff that “pimps” search results on Google? This plugin helps you to generate this search results by using structured microdata. According to the schema.org website search engines including Bing, Google, Yahoo! and Yandex rely on this markup to improve the display of search results, making it easier for people to find the right web pages.

This plugin automatically pre-installs seven shortcodes that are ready-to-use. But it‘s also possible to create new shortcodes with your own microdata markup that you need for future purposes. This can be done very easy with the built-in Shortcode-Generator.

It works like this:

  • Set up your own short code or just edit the pre-installed ones
  • Define the HTML-Markup that you need for the microdata
  • Save your settings and use the generated shortcode in your posts, pages or custom post types.

Supported snippets

On their support sites the Google-guys wrote that the following snippets are supported:

  • Reviews
  • People
  • Products
  • Businesses and organizations
  • Recipes
  • Events
  • Music

(I’ve tested all snippets with the rich snippet testing tool. And they all seemed to work except the recipe ones. This one doesn’t work even if you use their own example.)

Use the built-in Shortcode-Generator

Or just use the built-in Shortcode-Generator to generate cool shortcodes like buttons or boxes on your own!
Or… do you want to display your Google+ profile picture in the search results?
Fot this you can find another cool plugin here: Google+ Author Information in Search Results WordPress Plugin

Notes:

Please note: Google says that there is no guarantee that a Rich Snippet will be shown for your page on actual search results.

License: Uses jQuery, CodeMirror and the RotateTableCellContent jQuery Plugin

Download:

Google Rich Snippets WordPress Plugin

Documentation:

Google Rich Snippets Manual

Amazon Affiliate Fox

Amazon Affiliate Fox is an addon for Firefox.
It automatically adds your Amazon Tracking-IDs to Amazon.com (.de, .co.uk, .ca, .co.jp, .fr, .it, .es, .cn) – always generating direct links to the products without unnecessary redirects. It is easy to set up and it does not interfere with your normal browsing in any way, so you won’t even notice it.
Whenever you browse Amazon (with the addon installed) the tracking-id link to the current product will show up in your url-bar – just copy paste for easy publishing, sharing with your friends and so on.

If you like Amazon Affiliate Fox, please support my work. Either install this Add-On, use the Paypal-Donate link on the buttom or spread the word! Any help is welcomed!

Install the Addon: Amazon Affiliate Fox

The New AdSense Privacy Policy

AdSense Privacy Policy WordPress PluginA few days ago, all AdSense publishers were presented with a new set of terms and conditions. If you don’t agree with the new terms, you’ll be booted out of the AdSense program at the end of May.

One of the changes to the terms and conditions that will affect all AdSense publishers is the new privacy policy requirement. Here’s what Google wants:

You must have and abide by an appropriate privacy policy that complies with applicable privacy and data protection laws and that clearly discloses that third parties may be placing and reading cookies on your  browser, or using web beacons to collect information, in the course of ads being served on your website. Your privacy policy should also include information about user options for cookie management.

Most AdSense publishers are familiar with cookies, but the term web beacon may be new to you. A web beacon is also known as a “tracking pixel” — a small (usually 1 pixel high by 1 pixel wide) image that is inserted into the background of a web page. The beacon is the same color as the background (or is transparent) and hence invisible to the user. When the browser fetches the image, however, a web server can track some basic information about the user (IP address, any cookies, browser used, etc.). Beacons are generally used in HTML emails to track when and how many emails are read as part of an email broadcast.

To abide by the new rules, you are going to have to retrofit all your AdSense sites to include an appropriate privacy policy. It’s not hard to add a privacy policy, but if you have a lot of sites it will take some work to update them all. If you’ve built sites recently, chances are you already have a privacy policy in place, but it’s probably not comprehensive enough.

What Is A Privacy Policy?

On the Web, a privacy policy is a legal notice on a website describing how personal information is collected and used by the owners of the website.

Some jurisdictions require that sites display privacy policies. Some advertising programs require it as well. In general, it’s a good idea for any site to display a privacy policy, not just for legal/contract requirements but because it’s good for the visitors to a site to know what information is being collected about them and what’s happening to it.

Privacy Policy Plugin For WordPress

At the end of February, 2008, Google started requiring AdSense publishers to display a privacy policy on all sites that displayed AdSense ads or search boxes. Since many WordPress blogs are monetized with AdSense, I decided to write a plugin that would automate the creation of AdSense-compliant privacy policies for WordPress users. Thus the Privacy Policy Plugin for WordPress was born.

Requirements

Self-hosted WordPress 2.0 or higher. You don’t actually need to be displaying AdSense ads, the privacy policy is generic enough to be used with most sites. If you collect any kind of personal information via a squeeze page, however, you’ll have to wait for an update to the plugin to handle those situations.

Installation

Installation is simple, as with most WordPress plugins. Download the privacy-policy-1.1.zip file and extract its contents into your blog’s wp-content/plugins folder. This will create a new privacy-policy subfolder containing the plugin. (The plugin doesn’t actually need to be in its own subfolder, but it’s recommended you place it there.) Go to the Plugins tab in your WordPress administration console and activate the plugin.

Usage

Once the plugin has been activated, go to the Options tag and click on Privacy Policy. Reasonable defaults will be selected for the privacy policy, but change them as appropriate and press the Update Options button to store the new settings.

Now create the privacy policy page for your site. The easiest way to do this is to press the Create Page button at the bottom of the options page. This creates a static page with the given title and slug (path) that displays a privacy policy based on the current settings.

Alternatively, you can simply insert a privacy policy onto an existing page using the special trigger text:

    <!-- privacy-policy -->

anywhere on the page. When the page is displayed, the trigger is replaced with the current privacy policy.

That’s it! Short and simple.

Future Plans

If there’s enough interest, I will add features to this plugin such as:

  • Support for different privacy policies (perhaps based on locale?)
  • Multi-lingual support
  • Squeeze pages
  • More configurability

Just leave a comment here and we can discuss it.

Updates

  • Version 1.1 (October 20, 2012): Updated the plugin to meet Google’s new AdSense privacy policy requirements. Just copy the new privacy-policy.php file over the old one and your privacy policy will be automatically updated.

Download

Web Browser Privacy Management

As identity theft and other privacy issues become a concern to members of the general public, it’s important to understand how personal information is handled by web browsers and how users can effectively manage web browser privacy.

Sites typically track users using web cookies, which are basically tags of information that the web server sends to the web browser. The web browser sends that tag back the web server each time the user visits a page on the website.

All browsers have the ability to turn off these tracking cookies, or to delete them. Just look under your “tools” or “options” configuration menu. If turning off web cookies is too extreme a solution for you, there are third-party add-ins/extensions that can be used to manage your web privacy in a much more controlled manner.