As identity theft and other privacy issues become a concern to members of the general public, it’s important to understand how personal information is handled by web browsers and how users can effectively manage web browser privacy.
Sites typically track users using web cookies, which are basically tags of information that the web server sends to the web browser. The web browser sends that tag back the web server each time the user visits a page on the website.
All browsers have the ability to turn off these tracking cookies, or to delete them. Just look under your “tools” or “options” configuration menu. If turning off web cookies is too extreme a solution for you, there are third-party add-ins/extensions that can be used to manage your web privacy in a much more controlled manner.